Peloton’s Founder Says The Future of Fitness is Technology-Based

Image Credit: Peloton

Clearly COVID-19 has drastically changed the fitness landscape. 

According to the International Health Racquet & Sportsclub Association, roughly 9,000 health clubs — 22% nationwide — have closed since the beginning of the virus outbreak and 1.5 million workers have lost their jobs

The Associated Press published a new article that discusses the transition, for many frequent gym goers, from box gyms to more personal workouts, “apps and pricey bikes.”

Peloton’s founder and CEO John Foley believes it’s only a matter of time before  technology-driven home fitness will become the preferred choice for fitness enthusiasts similar to how streaming services have changed the movie theater industry. Foley even called the idea of going to a gym “a broken model of yesteryear.”

Peloton opened its first U.S. factory Monday (Aug. 9). It’s located just outside of Toledo, Ohio. Production within the facility is set to begin in 2023 and the company  plans to employ 2,000 workers.

During the pandemic, Foley’s interactive equipment company increased its sales tremendously. The demand for new bikes to use for home workouts led to some customers having to wait months for their order. Peloton reported that sales have continued to soar. They’re currently up 141% in the first three months of 2021. The company says 60% of its users do not have gym memberships.

“There’s no doubt digital fitness is here to stay,” said Michelle Segar, director of the University of Michigan’s Sport, Health and Activity Research and Policy Center.

“People are integrating their lives with technology. This is where society is, and it’s just going to get more integrated,” she added.

SEE THE FULL ARTICLE HERE: https://youtu.be/1WPWGKxWyk4